Tesco

Developing a Social Listening Framework for the UK’s Largest Supermarket, Tesco

(Audience Insight)

I oversaw a programme of strategic weekly insights that helped the leading supermarket better understand their customers and how they were responding to core social issues. I led benchmarking for the organization’s organic presence, enabling ongoing success metrics to aid wider organizational reporting on a platform, format and thematic level. The project led to an improved understanding of customers and informed responsive actions.

Moral Media is a London-based collective for those who do good things. We help charities, nonprofits and brands with authentic purpose make the world a better place, one impactful campaign at a time — offering data-driven digital strategy, campaign activation and creative to charities, nonprofits and purpose-driven brands. Founded and led by strategy director, Reece Jackson.

Tesco

Developing a Social Listening Framework for the UK’s Largest Supermarket, Tesco

Segmenting & Mobilising Audiences for UNICEF UK

Countering Fake News & Extremist Narratives