With an estimated 3-year ROI of 750%, it's about time digital fundraisers took their SEO strategy as seriously as their email and paid media campaigns.

From creating an AI chatbot to predicting the value of your lead generation efforts

From the rise of connected TV and SMS fundraising to falling trends for Meta and email fundraising.

So many charities feel guilty about fundraising. As a result, they overlook the primal philanthropy that lives in all of us and fail to give donors the tools they crave to feel good.

This year's M&R benchmarks showed we could learn a thing or two from the agility and authenticity of smaller nonprofits.

A roundup of key insights, and what it means for charities right now.

Shape a test and learn programme that’s reliable and gets results.

Five things you might not know you could do with social listening

Why nonprofits need to change how they view ROI if they want to keep up with and convert the donors of tomorrow.

Five techniques that are probably more useful for getting to know your target audiences than another predictable persona