Omnium Cultural

Developing and launching a global mobilisation strategy for Omnium Cultural, to engage the world with Catalan rights.

(Digital Mobilisation & Audience Insight)

I worked, proudly, with Omnium Cultural, in the face of unfair elections in Catalonia, which led to the imprisonment of brave Catalan voices. I developed insight and a campaigning framework for the organisation, upskilled the team through workshops, and launched the digital campaign. I analysed audiences and attitudes, defined targeting and media planning, and a long-term vision. The campaign movement continues to this day, being delivered on by the fiercely dedicated team.