Lloyds Banking Group

Creating Audience Insight Panels & Paid Media Testing Frameworks for Lloyds Banking Group

(Audience Insight & Media Strategy)

I developed social insight dashboards and ongoing research for LBG, so they could better understand their customer base. Working with the social intelligence team, I developed complex Boolean and social panels — enabling them to stay abreast of social cohorts and create risk-based radars to alert them of real time crises. In addition — I developed paid media test and learn frameworks for the financial institution, to help them understand how to better engage UK consumers with core insurance products.

Moral Media is a London-based collective for those who do good things. We help charities, nonprofits and brands with authentic purpose make the world a better place, one impactful campaign at a time — offering data-driven digital strategy, campaign activation and creative to charities, nonprofits and purpose-driven brands. Founded and led by strategy director, Reece Jackson.

Lloyds Banking Group

Creating Audience Insight Panels & Paid Media Testing Frameworks for Lloyds Banking Group

Paid Media Growth Hacking in 25 UNHCR Markets

Developing a Roadmap for Audience & Market Expansion