We’re Moral Media: a collective of freelance digital fundraising and audience strategists, who help charities, nonprofits and purpose-driven brands make the world a better place, one digital campaign at a time.
Who we are
We’re a mighty team of digital campaigners and creatives who are committed to making the world a better place.
We do this by helping brands with purpose scale their good work, from crafting growth strategies to creating and activating campaigns that lead to impact.
We’re proud to have collectively raised more than £100M to date for nonprofits and driven social impact through brave movements that drive action.
What we do
Digital fundraising
& growth strategy
We use data and insight to build digital fundraising strategies you can trust and actually deliver on. Ours are realistic, reliable and highly actionable — flexing from paid media digital strategy to wider digital transformation.
We craft and launch cohesive digital campaigns that deepen engagement and add impact: from individual giving campaigns with short-term ROI targets to multiplatform lead generation pushes that enable channel diversification.
Digital activation & campaigning
We help organisations better understand their audiences, and how to tailor their digital marketing campaigns accordingly — using cutting-edge research to help brands understand what their supporters think, feel and do.
Audience intelligence
What people say about us
“The 12M roadmap, which Moral Media shaped for us, went above and beyond what we expected — and was positively received across teams, who felt it got under the hood of our operations surprisingly fast, and identified clear, sensible directions. We are already coming together, in working groups, to act on the tangible roadmap – and look forward to making 2024 a transformative year for digital fundraising.”
“I recently worked with Moral Media on an SEO project, as part of a wider go-to market strategy. They demonstrated exceptional skills, analysing complex datasets, providing insightful interpretations, and delivering actionable recommendations. Truly impressive.”
“I can confidently say that nearly $100 million would not have been raised without Reece, from Moral Media, at the helm of Movember’s audience analysis, growth, & multi-channel acumen. Reece’s steady hand at the helm provided us with a sense of calm amidst so much on the line. Would want to work with Reece again & again. ”
Work Examples
Leading the digital fundraising strategy for winter 2022 and Red Nose Day 2023.
Shifting attitudes towards open banking in the UK through a paid media campaign.
Segmenting, mobilizing and converting audiences for UNICEF UK and Portugal
Helping the UK’s leading supermarket better understand and relate to their customers.
Countering fake news and extremist narratives with real-time insight.
Paid media growth hacking in 25 markets across Europe, the Americas and APAC.
Helping Lloyds TSB and Scottish Widows better understand their audiences.
Acquiring donors and fundraisers at scale in the UK, USA, Canada and Australia.
Developing a first-of-its-kind membership strategy for Buzzfeed News.
Developing an audience-driven strategy and roadmap for digital market expansion.
Developing a global mobilisation strategy to engage the world with Catalan rights.
Increasing public awareness and consideration of Google Museum Island.
Improving the Customer Experience with an Innovative Self-Service Chat Bot.